Follow Up Boss
CRM built for real estate agents and teams, focused on lead follow-up.
Visit Follow Up Boss official website →Overview
Follow Up Boss is a CRM built for real estate agents and teams, centered on lead follow-up. Its plans include AI features, and calling is available as an add-on. The vendor lists more than 250 integrations, including Zapier, Mailchimp, Gmail, Microsoft 365, and Facebook Lead Ads.
Pricing is per user. The Grow plan is $69 per user per month, or $58 billed annually. Pro is $499 per month including 10 users ($416 billed annually), and Platform is $1,000 per month including 30 users ($833 billed annually); additional users cost extra on both. On Grow, calling is a paid add-on at $39 per user monthly or $33 annually. Follow Up Boss lists a 14-day free trial with no contract, and no free plan.
Best for
Real estate agents and teams that want a CRM centered on lead follow-up
Key features
- CRM and lead follow-up for real estate
- AI features included in plans
- Calling add-on available
Pricing
Grow: $69 per user per month ($58 billed annually). Pro: $499 per month including 10 users ($416 annually); extra users $49 monthly or $41 annually. Platform: $1,000 per month including 30 users ($833 annually); extra users $20 monthly or $17 annually. Calling add-on for Grow: $39 per user monthly or $33 annually. Source: official pricing page.
Pricing last verified: October 4, 2026.
Strengths
- Month-to-month with no contracts, per the official pricing page
- AI features are included in plans
- Large integration ecosystem (250+ per the vendor)
Considerations
- Pricing is per user, so cost rises as seats are added
- Calling is a paid add-on on the Grow plan ($39 per user monthly, $33 annually)
- Pro includes 10 users and Platform includes 30; additional users cost extra
Integrations
- 250+ integrations (per the vendor's site)
- Zapier
- Mailchimp
- Gmail
- Microsoft 365
- Facebook Lead Ads
Alternatives to consider
- LionDesk
- Wise Agent
- kvCORE
- BoomTown
Related guides and reviews
Prices and features come from the vendor's official pages where available and are shown with the date they were checked. Details we could not verify are left out or marked as such. Strengths, considerations and alternatives are BizPilotPro editorial content, not vendor statements.